Hi. I'm Christina.
I came into marketing from a corporate operations background. Project management, people management, the systems that hold a department together when the visible work gets all the credit.
That lens is what I bring to small businesses now. I look at the marketing, but I also look at what the marketing is sitting on top of. Onboarding, scope, follow-up, the order things happen in. The boring part. The part that decides whether the marketing actually pays.
Edge21 works with local service businesses across St. Louis Metro and Metro East Illinois, plus remote service providers and creator-adjacent freelancers across the US. The work is the same regardless of geography. The structure that converts in Edwardsville is the same structure that converts in Phoenix.
If your marketing is doing the work but the results are not catching up to it, that is usually a structural problem, not a content problem. That is the gap Edge21 was built to close.